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In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers. The stock performed well after the spinmaya casino IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history. This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising technology.

• Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.
• On September 14, 2022, Google lost the appeal of a €4.125 billion (£3.5 billion) fine, which was ruled to be paid after it was proved by the European Commission that Google forced Android phone-makers to carry Google’s search and web browser apps.
• The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market.
• Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators.
• Following Google’s corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet’s Access division.
• In March 2024, a former Google software engineer and Chinese national named Linwei Ding was accused of stealing confidential artificial intelligence information from the company and handing it to Chinese corporations.

In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos. According to comScore market research from November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. These centers, which will be built in Columbus and Lancaster, will power up the company's tools, including AI technology. In May 2022, Google announced that the company had acquired California based, MicroLED display technology development and manufacturing Start-up company Raxium.

Expressive Captions are now available on YouTube

Page and Brin originally nicknamed the new search engine "BackRub" because the system checked backlinks to estimate the importance of a site. Page and Brin would also use their friend Susan Wojcicki's garage as their office when the search engine was set up in 1998. Google began in January 1996 as a research project by Larry Page and Sergey Brin while they were both PhD students at Stanford University in California, United States. The company has received criticism involving issues such as privacy concerns, tax avoidance, censorship, search neutrality, antitrust, and abuse of its monopoly position. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's internet properties and interests.
A job search product has also existed since before 2017, Google for Jobs is an enhanced search feature that aggregates listings from job boards and career sites. In 2023, Google released NotebookLM, an online tool for synthesizing documents using Gemini. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
In September 2021, the Australian government announced plans to curb Google's capability to sell targeted ads, claiming that the company has a monopoly on the market harming publishers, advertisers, and consumers. On March 19, 2019, Google announced that it would enter the video game market, launching a cloud gaming platform called Google Stadia. The company subsequently announced that "48 employees have been fired over the last two years" for sexual misconduct. In June 2000, it was announced that Google would become the default search engine provider for Yahoo! PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996, with Page's PageRank patent including a citation to Li's earlier RankDex patent; Li later went on to create the Chinese search engine Baidu. Rajeev Motwani and Terry Winograd later co-authored with Page and Brin the first paper about the project, describing PageRank and the initial prototype of the Google search engine, published in 1998.

Gmail – Email by Google

Google CEO Sundar Pichai accused Damore of violating company policy by "advancing harmful gender stereotypes in our workplace", and he was fired on the same day. Google became Alphabet's largest subsidiary and the umbrella company for Alphabet's Internet interests. On August 10, 2015, Google announced plans to reorganize its various interests as a conglomerate named Alphabet Inc. Technology news website Recode reported that the company was purchased for $400 million, yet the source of the information was not disclosed. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. These data centers allowed Google to handle the ever-changing workload more efficiently.
Google, which intended to appeal, argued that the proposals were too extreme, while also dealing with other antitrust cases involving its app store and advertising operations. On September 10, 2024, Europe's top court imposed a €2.4 billion fine on Google for abusing its dominance in the shopping comparison market, marking the conclusion of a case that began in 2009 with a complaint from British firm Foundem. Upon discovering Ding had been in contact with Chinese state-owned companies, Google notified the FBI, who carried on the investigation of the data breach. Ding had allegedly stolen over 500 files from the company over the course of 5 years, having been hired in 2019.

Made for you, by you: Introducing YouTube Recap

On June 27, 2017, the company received a record fine of €2.42 billion from the European Union (EU) for "promoting its own shopping comparison service at the top of search results". Google reportedly paid Apple $22 billion in 2022 to maintain its position as the default search engine on Safari. In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle. Israel expressed apprehension that the data transferred to the cloud services of these global corporations might be accessible to foreign law enforcement agencies. Other Palestinian employees have described an "institutionalised bias" within the company.
The DoJ also sought a ban on Google re-entering the browser market for five years and restrictions on its investments in rival search or AI technologies. On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search. Later that month, both Facebook and Alphabet agreed to "cooperate and assist one another" in the face of investigation into their online advertising practices. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones. Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising. The abuse of dominants position has been referred to as Google's constraint applied to Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine.

Developer’s Advertising or Marketing

While conventional search engines ranked results by counting how many times the search terms appeared on the page, they theorized about a better system that analyzed the relationships among websites. In April 2018, thousands of Google employees, including senior engineers, signed a letter urging Google CEO Sundar Pichai to end this controversial contract with the Pentagon. Following media reports about PRISM, the NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. Google has been criticized for continuing to collect location data from users who had turned off location-sharing settings.

• Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market.
• EU competition commissioner Margrethe Vestager said Google had violated EU antitrust rules by “imposing anti-competitive contractual restrictions on third-party websites” that required them to exclude search results from Google’s rivals.
• In December 2022, Google debuted OSV-Scanner, a Go tool for finding security holes in open source software, which pulls from the largest open source vulnerability database of its kind to defend against supply chain attacks.
• The investigation claimed Google used its market power to prevent rivals from competing fairly, affecting billions spent on digital ads.
• In 2019, a hub for critics of Google dedicated to abstaining from using Google products coalesced in the Reddit online community /r/degoogle.
• Google reportedly said “the deal would help artificial-intelligence companies get better security and use more than one cloud service.” In July 2025, the U.S.

Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. The coalition is made up of "13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland".

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Google was grilled at a Senate Committee on Commerce, Science, and Transportation hearing on the project one month later. In June 2022, Google agreed to pay a $118 million settlement to 15,550 female employees working in California since 2013. The investigation claimed Google used its market power to prevent rivals from competing fairly, affecting billions spent on digital ads.
There is no official data on the number of servers in Google data centers; however, research and advisory firm Gartner estimated in a July 2016 report that Google at the time had 2.5 million servers. In September 2025 Google opened their £735m AI Centre in Waltham Cross, Hertfordshire and announced their plans for £5 bn investment in AI research, in the same month that Alphabet reached market capitalisation of $3 trillion. Jack Marshall of The Wall Street Journal wrote that the suite competes with existing marketing cloud offerings by companies including Adobe, Oracle, Salesforce, and IBM. On March 15, 2016, Google announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform. Google also hosts Google Books, which allows users to search books in its database and shows limited previews, or the full book when allowed.
After the success of its original service, Google Search (often known simply as "Google"), the company has rapidly grown to offer a multitude of products and services. It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands. The developer, Google, indicated that the app’s privacy practices may include handling of data as described below.
Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal. The company opened on the NASDAQ National Market under the ticker symbol GOOGL with an offering of 19,605,052 shares at a price of $85 per share. At that time Page, Brin and Schmidt agreed to work together at Google for 20 years, until the year 2024.

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